These Are The Best Clean, Natural, & Chemical Free Makeup Brands To Shop In 2022
The time has come to transition to organic, non-toxic makeup brands and their products.
With the understanding that what you put on your body and your face affects your health, in this article, I’ll introduce you to the best 15 non-toxic makeup brands right now, in 2021.
There’s still a lot of confusion around makeup brands using words like clean,’ organic, or ‘natural’ products.
To keep it simple – for your mind and your pocket – we’ve curated over 100 non-toxic makeup brands and favorite products for this article.
Then, from all 100 non-toxic makeup brands, we’ve selected the best 15 makeup brands based on their excellent quality and affordable price.
Without further ado, these are the best 15 non-toxic makeup brands to make your skin radiate health and beauty!
$3.99 – $32.99
“Clinically tested, guaranteed non-toxic makeup from one of the most conscious makeup brands right now.”
Relaunched in July 2018, Honest Beauty is a non-toxic makeup brand focused on eco-friendly and organic makeup products that compete with prestige brands.
Formulated in-house, all products are based on tests conducted by clinical scientists to verify that the makeups are safe and free from toxic chemicals.
Honest Beauty’s non-toxic makeup line is made according to the most extensive list of banned chemicals, with over 3,000 items to date.
For comparison, E.U.’s product regulation bans around 1,300 items, while the U.S. bans only 11.
“There are many untested chemicals used in beauty, personal care, and cleaning products, proven harmful to our health.
Yet, there’s no regulation in this country that forces companies to use safe, non-toxic chemicals,”
says the founder.
$16 – $60
“100% Pure is one of the best all-natural makeup brands available in the U.S., living up to its name by creating pure, organic, and all-natural skincare, makeup, and body products.”
True to its name, 100% Pure is a non-toxic makeup brand for natural beauty purists.
The brand iscommittedto using only fruits, vegetables, tea, and similar plant pigments to create non-toxic cosmetics.
The brand does not use any toxic dyes, and all makeups are made from organic matter, cold-pressed, with no synthetics or unrefined ingredients.
Above all, every makeup kit goes through an extensive, nine-step process to ensure potency, purity, and stability over time.
$15 – $68
“Ilia is a non-toxic makeup brand, famous for multi-use sticks and serum foundations made from natural and USDA-certified organic ingredients.”
Driven by transparency, Ilia Beauty delivers non-toxic makeup products with remarkable skincare benefits.
Ilia Beauty was founded in 2011 by Sasha Plavsic, a beauty industry executive who hated the idea that her favorite lip balm contains harmful ingredients.
Every Ilia non-toxic product is formulated with organic ingredients and safe-for-skin synthetics.
Also, the brand’s makeup packaging prioritizes sustainability by using recycled aluminum, glass, and recycled paper.
From base products to lipsticks and eye shadows, Ilia’s non-toxic products will confer your skin a luxurious look and feel.
$20 – $78
“As one of the best non-toxic makeup brands, RMS leads the competition with is a wide range of makeups from natural ingredient blends, nourishing vitamins, and skincare oils.”
Chances are, you’ve heard of RMS Beauty—it has a flock of celebrity fans, including Gisele Bundchen, Miranda Kerr, Kate Bosworth, and Olivia Wilde.
RMS is a natural cosmetic brand specializing in clean natural makeup from eco-friendly, organic ingredients and bio-active botanicals that nourish the skin.
RMS Beauty products are made from food-grade, organic ingredients in their natural state, keeping the raw materials’ beneficial properties.
RMS Beauty products are certified organic, GMO-free, and not tested on animals.
Packaging for the products is also minimal, recyclable, and reusable.
All products are made with minimal processing and food-grade, raw, and organic ingredients to reap the most benefits from natural vitamins and antioxidants.
$18 – $70
“Gain access to luxe, organic makeup with anti-aging properties that nourish skin at the same time. Non-toxic makeup designed to enhance and improve your complexion in the most natural way.”
Alima Pure is a non-toxic cosmetics brand that offers refillable makeup compacts built to hold magnetic pans that can be swapped out when you run out.
Alima Pure products are free of parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles.
Alima Pure’s chemical-free makeup kits are formulated with the highest quality and purest ingredients.
The brand doesn’t use synthetic dyes on any products and does not test on animals.
$20 – $130
“Clean, organic, eco-friendly, non-toxic makeup at the most affordable price, available straight from the Beautycounter official website.”
BeautyCounter is a non-toxic makeup brand that aims to minimize the environmental impacts of its products, packaging, and footprint.
As of August 2019, BeautyCounter has planted the equivalent of 4,270 acres of trees to offset carbon usage.
Although there are concerns with the company’s multilevel marketing model, makeups are clean, organic, and eco-friendly, available for purchase from the Beautycounter official website.
BeautyCounter formulates its makeups according to “The Never List,” comprising over 1,500 harmful or even questionable popular chemicals.
$10 – $100
“A non-toxic makeup label famous for using high-quality natural and USDA-certified organic ingredients in its vegan and cruelty-free makeup.”
Launched in 2005 by wellness entrepreneur Karen Behnke, Juice Beauty is an O.G. in the green beauty cosmetics space.
In 2015, Gwyneth Paltrow cameon boardas a creative director, giving her input on what has become a formidable line of skin-nourishing makeup made with organic, sustainable ingredients.
Every product is formulated with a botanical juice base instead of petroleum or water and photopigments (plant pigments for coloring).
Juice Beauty’s lines of cosmetics and makeup are organic, natural, and clinically tested.
The brand’s entire skincare line is vegan, cruelty-free, and USDA-certified organic, so you can always feel good about what you’re putting on your skin.
$18 – $46
“All makeups created by Vapour Beauty are non-toxic and perfect for cosmetic minimalists who can’t be bothered with blenders or brushes – fingers are all you need.”
Vapour is the brainchild of Krysia Boinis, an expert in healing botanicals and alchemical blending, and Kristine Keheley, a fine arts expert.
The brand stands out from the terrific offering of non-toxic makeup brands in this list, thanks to dreamy colors inspired by the landscape of the founders’ hometown Taos, New Mexico.
As for the formulas, all makeups created by Vapour Beauty are organic and perfect for cosmetic minimalists who can’t be bothered with blenders or brushes – fingers are all you need.
The company has earned a ‘Champion’ safety status from the Environmental Working Group for Safe Cosmetics and is Leaping Bunny certified.
The brand’s cosmetics are never tested on animals, and they’re formulated without parabens, fillers, or preservatives.
Make it part of your daily makeup routine and apply with confidence!
$18 – $58
“W3LL People’s non-toxic makeups and beauty products are ideal for people who prefer makeup that nourishes and protects their skin in a subtle, natural look.”
W3ll People is the creation of a makeup artist, entrepreneur, and cosmetic dermatologist.
Every botanical-based product feels lightweight, hydrating, and lives on the skin naturally, never looking caked or creased.
There are no petroleum by-products, glycol, petrochemicals, or fillers in any of the creations, so you can slather them on with confidence.
W3LL People creates non-toxic makeups and beauty products for people who prefer a more subtle look.
To minimize consumption and wastefulness, some products are multi-use, such as the cream stick – which you can use on your lips, eyes, and cheeks.
$15 – $75
“Kosas is a non-toxic makeup brand that creates superb cruelty-free, vegan-friendly, and botanical formulas from skin-protecting natural ingredients.”
Built with the help of private label cosmetics, the brand was founded by a chemist dedicated to clean and quality cosmetics.
Nowadays, Kosasis on a mission to refresh your beauty routines through sustainable skincare formulas.
The brand’s natural beauty collection is filled with nourishing botanical ingredients.
But above all, Kosas’ dimensional colors will let you achieve some of the moat-inclusive shades of face oil foundation.
$12.50 – $80
“A non-toxic makeup label for those seeking highly pigmented liquid lipsticks made with natural ingredients that won’t disrupt your endocrine system or cause cancer.”
Founded by Annie Lawless, a serial entrepreneur who founded Suja Juice before venturing into beauty, Lawless is “clean A.F.” (not my words, it’s in their motto).
The brand is the NARS of the natural beauty world and a far cry from the so-called green beauty brands on the market nowadays: clean, edgy, colorful, completed by cheeky branding campaigns that appeal to young customers.
Above all, Lawless is a non-toxic makeup label for those seeking highly pigmented liquid lipsticks made with natural ingredients that won’t disrupt your endocrine system or cause cancer.
If there’s a truly natural brand that can compete with prestige cosmetics, Lawless is it.
$12 – $108
“A superb cosmetics label that makes products from organic, non-GMO, gluten-free, and hand-harvested natural ingredients.”
Founded 25 years ago,OSEA is a vegan and cruelty-free cosmetic company hailing from the USA but fit even for the most stringent Korean beauty standards.
The label boasts a wide range of non-toxic skincare products designed to be healthy for your body and the earth.
The brand’s products contain natural, plant-derived ingredients, such as sustainably harvested seaweed.
A powerful ingredient, seaweed is combined with pure, cold-pressed essential oils to make OSEA’s one-of-a-kind makeups.
$8 – $120
“Made from natural and organic ingredients, free of ‘The Dirty List’, Credo’s makeups are non-toxic, cruelty-free, eco-friendly, and affordable at the same time.”
If you’re looking for a company that can deliver complete natural skincare ranges, head right toCredo.
Credo is a marketplace carrying more than 130+ clean beauty brands, including Tata Harper, Innersense, and One Love Organics.
Every product advertised on the marketplace must pass theCredo Clean Standard, which prevents cosmetic brands from using over 2,700 unsafe ingredients – also available onThe Dirty List.
$15 – $145
“True Botanical’s non-toxic makeup made from natural anti-aging ingredients helps reduce the look of fine lines and wrinkles and leaves your skin with a gorgeous, youthful-looking glow.”
Using nature’s most refreshing and nourishing ingredients, this award-winning makeup and skincare brand has something for everyone.
True Botanicals uses only organic and wildcrafted ingredients, from acne-prone skincare sets to pregnancy-safe products.
Above all, this is one of the very few non-toxic makeup brands that offers a skincare quiz so customers can find the best products for them!
$4.50 – $120
“Pacifica is a 100% vegan and cruelty-free brand that uses all-natural ingredients in its lipsticks, mascaras, eyeshadows and liners, foundations, and highlighters.”
Pacifica’s vegan cosmetics line is formulated with high-performing antioxidants, naturally occurring vitamins, and essential oils to give your maximum skin benefits.
The brand even offers soaps, shampoos, and conditioners to complete your (non-toxic) beauty routine!
Pacifica also has a recycling program, allowing customers to send empty and rinsed-out product packaging to be recycled into new products.
Why Non-Toxic Makeup Brands?
Most makeup brands are not clean or sustainable, which applies to cheap drugstore brands and expensive, luxury-branded department store brands—the price doesn’t necessarily indicate quality.
In the U.S., there is no mandate on health studies or pre-market testing when it comes to personal care products and cosmetics.
That means manufacturers are not bound by law to use only safe, non-toxic, and environmentally-friendly ingredients.
Our skin is our largest organ—much of what we apply to our skin can be absorbed into the bloodstream, which means the ingredients in what we put on our skin matter.
The Environmental Working Group (EWG) reported that because of this lack of regulation and enforcement, one in every 13 women and one in every 23 men are unknowingly exposed to known or probable human carcinogenic ingredients every day through personal care products and cosmetics.
Coal tar, a human carcinogen, is used as a colorant to control itching and scaling.
Butylated hydroxytoluene, a known irritant, is used to slow the discoloration of products.
The FDA even authorizes mercury compounds in products like mascara when the concentrations are within a specific range.
Mercury is easily absorbed by the skin and can cause many health issues: allergic reactions, skin irritation, neurological damage, and environmental damage.
Many of the products you use daily are likely causing harm to you and the environment.
The best thing you can do is find brands you can trust only to use proven, safe ingredients.
Safe, clean makeup doesn’t have to break the bank either.
In this article, you’ll find the most affordable, non-toxic makeup brands based on the EWG Skin Deep database – to confirm the safety of their ingredients and review testing processes, sustainability practices, and certifications.
Next time your makeup bag needs a refresher, take a look at these 15 best non-toxic makeup brands found to be safe, environmentally friendly, and inexpensive.
Over the last few years, more people have become aware of the harmful effects of synthetic chemicals used in making makeup.
Finally, “clean makeups and cosmetics” are all the rage now.
Modern women are more conscious about what they put on their bodies, so makeup brands have upped their game.
The more intentional people become about what they put on their skin, the more popular natural makeup has become.
We now have perfect all-natural makeup giving synthetic makeup brands a run for their money.
‘Natural’ and organic’ seem to be on every cosmetic label these days.
The lack of regulation allows marketing buzzwords that don’t always reflect a product’s ingredients.
So, in pursuit of living more straightforward, more natural lives, this article contains the best organic beauty brands right now.
This article is updated regularly, so please share your favorite natural cosmetics in the comments below.
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Now it’s your turn…
Which one of these non-toxic makeup brands is your favorite and why?
Are there any other clean & natural makeup brands you’ve tried and want to add to this list?
- E.l.f Cosmetics. It's true—beauty editors lose it over just about every E.l.f. product. ...
- Nyx Professional Makeup. ...
- L'Oréal. ...
- Colourpop Cosmetics. ...
- Maybelline. ...
- BLK/OPL. ...
- Sephora Collection. ...
- BH Cosmetics.
Moving away from harsh scented products, the top skincare trends of this year include SPF, glass skin and ceramides. Popular makeup trends like glitter lips and faux freckles are also popular this year, ranking among the top 20 hottest trends.What makeup should I avoid? ›
If we had to pick one ingredient to stay away from, parabens would be it! These are super harmful and yet found in 70-90% of cosmetics. Parabens are preservative chemicals that mimic estrogen, so they wreak havoc on your hormones. Their use is linked to breast and skin cancer as well as decreased sperm count.Which foundation is not harmful for skin? ›
Mamaearth Glow Serum Foundation, INR 599
It doesn't feel heavy on the skin upon application and gives a beautiful sheer, dewy and glowy finish, thanks to the skin-brightening ingredients, including vitamin C and turmeric. It also hydrates the skin and promises to last up to 12 hours.
- Mineral Fusion Liquid Foundation. ...
- Urban Decay Cosmetics All Nighter Liquid Full-Coverage Foundation. ...
- Charlotte Tilbury Airbrush Flawless Foundation. ...
- Maybelline New York Super Stay Full Coverage Powder Foundation. ...
- Estée Lauder Double Wear Stay-in-Place Foundation.
The brand claims to use only pure natural ingredients while avoiding all animal-derived ingredients, alcohol and harsh chemicals like ammonia, sulphates, parabens and so on. They offer a wide range of cosmetics, skin and hair care products as well as perfumes.
- SkinCeuticals. SkinCeuticals has been a leader in skin care for over two decades thanks to its science-backed approach. ...
- Emma Lewisham. ...
- The Secret. ...
- CeraVe. ...
- esmi Skin Minerals. ...
- La Roche Posay. ...
- Kiehl's. ...
- The Ordinary.
Lakme is India's one of the best makeup brands because it addresses the needs of different skin tones and skin types ranging from dry to oily. With many presences across the world, Lakme is known for its natural makeup.Who is king of makeup? ›
Peter King (make-up artist)
|2||Jessica Alba||The Honest Company|
|3||Kylie Jenner||Kylie Cosmetics|
|4||Lady Gaga||Haus Laboratories|
Often touted as the holy grail of anti-aging skincare products by dermatologists, retinol exfoliates the skin to prevent aging. Retinol works by gently chemically peeling the skin and increasing cell turnover to reduce the appearance of wrinkles, fine lines, and dark spots.
- Face Gems. ...
- Negative Space Eyeshadow. ...
- Brighter Lips. ...
- The Thin Eyebrow Revival. ...
- White Eyeliner. ...
- Bronzed Complexions. ...
- Lower Lash Line Designs. ...
- Monochromatic Moments.
- The Best Vitamin C Serum: Skinceuticals CE Ferulic.
- The Best Acne-Fighting Serum: iS Clinical Active Serum.
- The Best Anti-Aging Serum: SkinMedica TNS+ Advanced Serum.
- The Best Hydrating Serum: Trish McEvoy Beauty Booster Serum.
- The Best Retinol Serum: Sunday Riley A+ High Dose Retinoid Serum.
Make-up Aftercare Advice
Avoid activities such as swimming, saunas, steam rooms and other hot environments. Avoid touching the face. Use a spray fixative or setting powder to make the products on the face last longer. Use blotting sheets/paper that soak up excess oil on the skin without ruining makeup.
You are less likely to experience breakouts, blackheads, or pimples because the no makeup movement won't clog your pores. This is great because it also allows your skin to breathe, and you won't have to use harsh acne products that can dry out your skin. Want to take your skincare to the next level?What is the safest makeup foundation? ›
- RMS Beauty “UN” Cover Up Cream Foundation.
- Ilia True Skin Serum Foundation.
- Kosas Tinted Face Oil.
- Vapour Beauty Soft Focus Foundation.
- Exa High Fidelity Foundation.
- Crunchi Beautifully Flawless Foundation.
- Beautycounter Skin Twin Foundation.
- Westman Atelier Vital Skin Foundation Stick.
- Alima Pure – Satin Matte Foundation. ...
- Jane Iredale – Amazing Base Loose Mineral Powder. ...
- Monave – Mineral Powder. ...
- Bare Minerals – Loose Powder Matte Foundation. ...
- bellapierre – Mineral Foundation. ...
- Laws of Nature - Foxy Finish Loose Mineral Foundation. ...
- Au Naturale Semi - Matte Powder Foundation.
- Best Overall - Maybelline New York Super Stay 24H Full Coverage Liquid Foundation. ...
- Best Budget - Lakmé 9 to 5 Weightless Mousse Foundation. ...
- Best to use in summer - Revlon ColorStay Liquid Foundation Makeup for Combination/Oily Skin. ...
- Best Natural Finish Foundation - L.
Top picks for glowing skin are hyaluronic acid (found in Miracle Touch Foundation), vitamin C (putting the 'radiant' in Radiant Lift Concealer), and cucumber (in Lasting Performance Setting Spray). These makeup must-haves work over-time to keep your complexion dreamy and dewy.
Cleanse your Skin
That is because your skin needs to breathe overnight and having makeup on the skin prevents that, as it can clog the pores, leading to blemishes and blackheads. Before going to bed, remove your makeup and apply a moisturizer before you sleep. This is one of the best tips for flawless skin.
1. Ruby's Organics Semi-Matte Lipstick. 100% Vegetarian, Organic Makeup Brand.What is the cleanest skin care line? ›
- Best Clean Skincare and Hair Brand: Alaffia.
- Best Clean Makeup Brand: Beautycounter.
- Best Value Clean Beauty Brand: Love Beauty & Planet.
- Best Drugstore Clean Beauty Brand: Garnier Whole Blends.
- Best Luxury Clean Beauty Brand: L'Occitane.
- Best Luxury Clean Skincare Brand: Babor.
Water Based Makeup
It gives medium coverage with natural beauty on your skin. Water based makeup is divided into three forms-Polymer-based oil-free formula, Clay-based oil-free formula and Creamy formula.
- Step 1: Cleanser. Choosing a cleanser that's specifically formulated for the face (rather than the body) is the first essential step in a basic skincare routine. ...
- Step 2: Moisturizer. ...
- Step 3: Sunscreen. ...
- 3 (or 5) simple steps to beautiful skin.
The brand: You don't need to spend tons of money for effective products that derms love; Neutrogena is touted as the number one dermatologist-recommend skincare product and you can find it at the drugstore.Which celebrity has best skin? ›
- Kim Kardashian. She has the type of creamy skin complexion that makes people jealous. ...
- Nicole Kidman. Kidman may be one of the best role models in Hollywood for judicious use of sunscreen. ...
- Jennifer Aniston. ...
- Natalie Portman. ...
- Beyonce Knowles.
Developed with dermatologists, CeraVe is the #1 dermatologist recommended skincare brand1.What are the 5 basic of skin care? ›
- Cleanse Once and Then Cleanse Again. Double cleansing requires washing your face not once but twice. ...
- Always Layer Products in the Right Order. ...
- Know Your Skin Type. ...
- Take the Time to Exfoliate. ...
- Always Wear Sunscreen.
Best Overall: Giorgio Armani Luminous Silk Foundation
Credit the lightweight texture and, true to the name, silky finish that delivers just the right amount of coverage while still leaving skin looking like skin.
Here are seven foundations to try...
- Maybelline New York Fit Me! ...
- Covergirl Trublend. ...
- NYX Can't Stop Won't Stop Foundation. ...
- M.A.C Studio Fix Fluid Foundation.
Lakme is India's one of the best makeup brands because it addresses the needs of different skin tones and skin types ranging from dry to oily. With many presences across the world, Lakme is known for its natural makeup.What is the beauty standard in 2022? ›
"For 2022 we can expect extra-long hair, sleek 'dos like the chignon, headscarves, and braids to frame the face, over-accessorized hair and lots of 90s-inspired hairstyles."What makeup brand is best? ›
- L'Oreal Professional.
- The Body Shop.
- Bobbi Brown.
- 1 / 12. Forget About the Contour. ...
- 2 / 12. Stick to Matte Formulas. ...
- 3 / 12. Go Easy On The Setting Powder. ...
- 4 / 12. Don't Use Too Much Foundation. ...
- 5 / 12. Use Cream Blush Strategically. ...
- 6 / 12. Avoid Using Dark Eyeshadows. ...
- 7 / 12. Overdraw Your Lips With A Lip Pencil. ...
- 8 / 12.
Pantone's 2022 color of the year may be a shade of periwinkle, but you can take the purple cue in a whole other, bold direction with this lipstick from e.l.f. Cosmetics.What is the ideal female body in 2022? ›
However, they largely shared the same viewpoint on the "ideal" female body type. According to their responses, the "ideal" woman would be 5'5", weigh between 121-130 pounds, and have a 25 or 26-inch waist.What is the most popular beauty treatment 2022? ›
- Laser Hair Removal.
- Fat Freezing.
- Fat Dissolving.
- Chemical Peel.
- CBD Facial Treatment.
- Semi-Permanent Makeup.