35 Best Natural & Organic Makeup Brands (2022 List) (2023)

When it comes to skin care and cosmetics, you can’t go wrong choosing natural and organic makeup. In recent years, consumers have started caring more about using beauty products with non-toxic, all-natural ingredients. Natural makeup should nourish and rejuvenate your skin, help you achieve a beautiful look, last all day with minimal wear, and be easy and safe to use. From luxury skincare and foundation to affordable lipstick, eyeshadow and mascara, there are many clean beauty brands that create natural cosmetics worth knowing about. With so many companies claiming to offer non-toxic makeup, it can be a challenge shopping for products that are truly chemical-free, healthy, and certified-organic. To help you find the right products, we’ve compiled a list of the best natural makeup brands to know. From W3LL People and ILIA to Juice Beauty and 100% Pure, explore these organic cosmetics companies to get the best clean makeup products for your needs.

35 Best Natural & Organic Makeup Brands (2022 List) (1)


  • 1 Natural Makeup Brands
    • 1.1 W3LL People
    • 1.2 Axiology
    • 1.3 Inika
    • 1.4 ILIA Beauty
    • 1.5 100% Pure
    • 1.6 Juice Beauty
    • 1.7 Bite Beauty
    • 1.8 RMS Beauty
    • 1.9 Milk Makeup
    • 1.10 Cocokind
    • 1.11 Tata Harper
    • 1.12 Aether Beauty
    • 1.13 Beauty Bakerie
    • 1.14 Tower 28 Beauty
    • 1.15 Jane Iredale
    • 1.16 Kosas
    • 1.17 Alima Pure
    • 1.18 Herbivore Botanicals
    • 1.19 Kjaer Weis
    • 1.20 Noyah
    • 1.21 Au Naturale
    • 1.22 Joséphine Cosmetics
    • 1.23 Beautycounter
    • 1.24 Ecobrow
    • 1.25 Rituel De Fille
    • 1.26 Dr. Hauschka
    • 1.27 Vapour Beauty
    • 1.28 Lilah B.
    • 1.29 Han Skin Care Cosmetics
    • 1.30 P/Y/T Beauty
    • 1.31 Lawless
    • 1.32 Antonym

Natural Makeup Brands

W3LL People

W3LL People is one of the most popular all-natural beauty brands focused on creating organic cosmetics and makeup products that will nourish and soothe your skin while providing the looks and coverage you need. This company was founded by a cosmetic dermatologist and all products are kind-to-skin with excellent coverage. For anyone who has experienced parched skin after wearing makeup, those days will be gone for good with W3ll People.

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Axiology is a clean beauty brand focused on producing ethical, non-toxic products that are innovative, natural and evil-free. From lipstick to highlighters, you’ll find a variety of organic options to help you look your best. If their moral ethos wasn’t enough to sway you, the company’s plastic-free Balmies are also completely sustainable! Available in shades such as rosy nude and bright berry, these zero-waste lip products will certainly win you over.

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Inika is a highly-rated organic beauty brand that uses powerful natural ingredients to deliver a flawless complexion. The company is known for creating pure cosmetics products made with healthy botanical ingredients and minerals. Whether you need quality cleansers and moisturizers for good skin care or foundation, concealer, eyeliner and lipstick for your makeup routine, Inika carries all the products you need. While you won’t find many crazy colors since their products seek to amplify your natural features, this award-winning line will take your look to the next level.

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ILIA Beauty

ILIA Beauty is a natural makeup brand that uses organic ingredients, healthy oils, and nourishing vitamins to soothe and invigorate skin. If you’re tired of battling toxins in the air, you’ll be pleased to know that choosing clean cosmetics can make a difference. Whether you’re shopping for eyeshadow or base products, this label will make you feel and look luxurious. For starters, you’ll want to try their multi-purpose sticks, which have quickly become favorites for women on the go. With some of the cleanest and purest formulas on the market, you won’t regret trying Ilia.

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100% Pure

100% Pure is all about using natural and organic ingredients to create the cleanest makeup and skincare products. This brand’s cosmetics are fully vegan and contain skin-boosting antioxidants, vitamins and essential oils for an effortless look. Deemed the perfect pick-me-up for tired eyes, be sure to try their Coffee Bean Caffeine Eye Cream. This product has received numerous awards over the years. The company also makes high-quality soaps, shampoos, and conditioners to support your goal to use only non-toxic beauty products.

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Juice Beauty

Juice Beauty offers organic makeup products that are free of nasties, meaning you won’t find chemicals, toxins, synthetics, or any other harmful additions. Made with certified-organic ingredients, their formulas are packed with antioxidants and vitamins to guarantee healthy benefits. If you’re picky about what you put on and into your skin, this line of cosmetics won’t let you down. With a range of vegan and cruelty-free products, you’re in safe hands with Juice Beauty.

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Bite Beauty

Bite Beauty is home to the most luxurious organic lipsticks on the natural beauty market. Made with carefully curated formulas of essential oils and butters, the company’s products glide on beautifully. If you’re searching for lipsticks that don’t crease or cause chapping, then Bite Beauty’s antioxidant-rich formula is worth looking into.

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RMS Beauty

In the natural makeup world, RMS Beauty is leading the pack when it comes to purity. This cosmetics company aims to formulate high-performing makeup products with non-toxic ingredients that highlight female features instead of masking imperfections.

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Milk Makeup

Milk Makeup hasn’t been around for long, but since their first appearance in 2014, they’ve been making a name for themselves in the beauty industry. This company’s setting sprays and primers are must-buy products that are as kind to skin as they are to the planet.

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Cocokind is a natural makeup brand that is all about creating simple products that work. Specializing in skincare and cosmetics, this brand uses a limited number of ingredients to nourish and soothe skin from the inside out. Unlike other high-quality labels, these organic products are incredibly affordable, with most items costing less than $20.

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Tata Harper

Tata Harper is a luxury skincare and makeup brand that strives for purity. Featuring ingredients from 68 countries around the world, you can be sure that each product you receive has been hand-selected to give your skin the royal treatment. Developed with organic ingredients, their collection of natural and non-toxic cosmetics is sure to impress you!

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Aether Beauty

Believing wholeheartedly in the transformative power of natural ingredients, Aether Beauty might just be your new go-to brand for organic makeup. This cosmetics brand was founded in 2018 and its sustainable products constantly sell out. If you can get your hands on them, try out the Rose Quartz or Amethyst Crystal palettes for a dazzling eye look.

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Beauty Bakerie

Beauty Bakerie is a black-owned beauty brand that makes cruelty-free and natural cosmetics. Founded in 2011, this makeup company uses high-quality, healthy ingredients that won’t irritate your skin. The company also invests heavily in charitable initiatives and every purchase directly supports a worthy social cause.

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Tower 28 Beauty

Tower 28 Beauty is a newer brand, but it’s quickly becoming a front-runner in the battle for the best natural makeup brand out there. Bright colors, stunning packaging, and tip-top ethics are all great reasons to purchase from Tower 28 Beauty, but it’s the company’s focus on formulating for sensitive skin that makes them a godsend for anyone who finds traditional makeup too irritating to use daily.

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Jane Iredale

Jane Iredale is renowned for its no-nonsense approach to natural makeup. This brand is 100% cruelty-free and never uses preservatives or synthetic ingredients in its formulations. As a clean brand, Jane Iredale seeks to create high-performing products that look as wonderful as they feel.

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Kosas focuses heavily on botanical formulas so women should expect feel-good ingredients that put the comfort of their skin first. This cosmetics company was created by a chemist and all products are designed to work seamlessly with your skin’s unique chemistry. With a strong focus on inclusivity, you’ll have no issue finding your perfect shade match across their many different lines.

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Alima Pure

Alima Pure’s products are packed with non-toxic and natural ingredients. This brand is one of the most environmentally conscious brands in the natural beauty world; their continued commitment to environmental initiatives shows that they practice what they preach. If you wish to sample their most popular product, give the Pure Satin Matte Foundation a whirl. Offering unbeatable coverage with minimal shine, it’s a must-have for any makeup mogul.

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Herbivore Botanicals

A top brand that uses entirely natural ingredients is Herbivore Botanicals. As you may have guessed, this popular brand uses the best botanical ingredients to make your hair, skin, and lips shine. Their Lapis Face Oil is an award-winning product that’s ideal for acne-prone skin that needs some TLC.

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Kjaer Weis

If you’re looking for a brand with quality packaging, you’ll love Kjaer Weis. This cosmetics company is one of the most luxurious on the market, and its cream blushes and powder foundations are extremely popular. For a mesmerizing glow that lets your skin breathe, you can’t do much better than this brand’s natural formulations.

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For a lip care brand that focuses on clean ingredients and earth-friendly packaging, you’ll want to choose Noyah. This brand’s lipsticks contain natural oils, butters and waxes that are comfortable enough for daily wear. These lip products are USDA-certified organic so you can keep your lips perfectly moisturized without a guilty conscience.

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Au Naturale

Au Naturale has been making waves in the natural beauty world since 2011. This brand’s products are safe, well-researched, and always non-toxic and cruelty-free. Using healthy and ethically-sourced ingredients, their makeup is lightweight and clean, resulting in a look that is as natural as not wearing anything at all. Considering the amount of work that goes into formulating each of their products, you’ll be impressed by the company’s selection of shades and styles. You also won’t have to compromise on quality or choices since most lines are available as powders and creams.

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Joséphine Cosmetics

Joséphine Cosmetics seamlessly combines the importance of female confidence with protecting the planet. With a strong focus on essential oils and herbal extracts, the label helps women create sexy and glamorous looks with natural, vegan products. Rivaling high-end beauty brands like Dior and Chanel, this company has been impressing customers since its inception. If you’re a trendsetter, use their Bold Matte Liquid Lipsticks to make a statement worthy of any runway.

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Beautycounter uses safe ingredients that are free from preservatives, synthetics, and fragrances. With a tagline that emphasizes clean cosmetics, you’ll love putting on their makeup, skin care, and body products. For radiant skin, try out their Counter+ All Bright C Serum. Containing two forms of vitamin C, this serum will brighten your complexion in no time.

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For the fiercest brows around, try Ecobrow for their all-natural eyebrow products. This brand was created by famed makeup artist Marco Ochoa, who preaches the importance of well-defined brows that stay cute all day long. Their eyebrow pencils are the most popular product they offer and come in several colors, but the brand also sells gel and wax alternatives. These high-quality beauty products will help you maintain the perfect eyebrows naturally and keep your skin healthy and glowing.

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Rituel De Fille

Rituel De Fille is a spellbinding natural beauty brand that is home to incredible pigment and bold colors. Battling the idea that natural beauty means muted colors, this brand is perfect for women who love to keep their products safe but their makeup dangerous.

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Dr. Hauschka

Dr. Hauschka is one of the most well-established brands in natural beauty and offers a wide range of top-tier organic cosmetics. This cosmetics company specializes in skin care, but also sells a wide range of make-up and body products that will revolutionize your beauty routine.

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Vapour Beauty

Vapour Beauty only uses natural ingredients in its formulations and is currently one of the safest and most environmentally-friendly brands in the world due to its plant-powered recipes. From foundation and concealer to eyeshadow and lipstick, you’ll find countless high-quality makeup and skincare products made with pure organic ingredients. The company designs every product to be gentle and nourishing, and has quickly become a favorite of celebrities, makeup artists, and everyday women.

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Lilah B.

For products that are paraben-free, gluten-free, sulfate-free, and packed with luscious botanicals, you can always rely on Lilah B. for clean, non-toxic beauty products. Many of this brand’s formulations contain percentages of aloe, which melts into the skin and hydrates as it wears. If their amazing creations aren’t enough to sway you, their iconic swivel palettes certainly will. Experiment with their face, skin, lip, and eye offerings if you want to invest in a company that is committed to creating multipurpose beauty products for all women who want to look and feel their best.

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Han Skin Care Cosmetics

Many natural brands are vegan, cruelty-free and plant-based, and Han Skin Care Cosmetics is no exception. These clean beauty products are made with organic ingredients to produce eyeshadows with vibrant and beautiful colors. Their popular skincare products are high-performing and formulated with green tea, argan oil, shea butter, and the like. The antioxidants and superfruits in their products are one thing, but the brand takes it a step further by aiming to educate consumers on sustainability every time they make a purchase.

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P/Y/T Beauty

P/Y/T Beauty is a European brand that sells cruelty-free, hypoallergenic, and vegan products. Since every product in their line is produced under the European Union’s cosmetic guidelines, you’ll be purchasing cosmetics that are more rigorously tested than any sold in the US. Whether you need an eyeshadow palette, mascara, powder blush, concealer, lip gloss or lipstick, the company makes a range of versatile chemical-free products that would elevate any woman’s routine. Dedicated to affordable and sustainable beauty, you can’t go wrong with this brand regardless of your skin tone, budget, or expertise.

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Lawless is the ultimate clean beauty company and aims to create safe cosmetics that won’t mess with your digestive system. If you didn’t know, you ingest makeup products as you wear them, so trying to keep your makeup products non-toxic and pure is critical to your health. With liquid lipsticks designed without carcinogens, harsh chemicals or toxic ingredients, this brand is dedicated to creating the safest makeup and skincare products.

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If you’re on the hunt for natural beauty products that never sacrifice color payoff or performance, then add Antonym to your list of brands to try. Loved by makeup artists and celebrities around the world, the success of Antonym Cosmetics proves that you don’t need to embrace synthetics to achieve an amazing makeup look.

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What makeup has the least amount of chemicals? ›

Au Naturale's Natural Make Up

Au naturale offers a wide variety of vegan, non-toxic, and cruelty-free makeup free of parabens and other harmful synthetic ingredients. From foundation to highlighters to skincare, Au Naturale has got you covered. Plus, they have a ton of shades and colors for you to play with!

What brand of makeup is all natural? ›

HAN is a 100% natural makeup brand that's vegan and wildly affordable. Their ever popular multi-sticks only cost $18. The color from all HAN products comes from plant and mineral-based pigments for a healthy and safe alternative to artificial colorants.

What is the best clean beauty line on the market? ›

The Best Clean Beauty Brands of 2021
  • Best Luxury Brand: Tata Harper.
  • Best for Head-to-Toe Clean: Anita Grant.
  • Best for Makeup Newbies: Kosas.
  • Best for Sensitive Skin: True Botanicals.
  • Best Shade Selection: ILIA.
  • Best Multi-tasking Skincare: Klur.
  • Best for Makeup Minimalists: W3ll People.
  • Best Makeup for All Ages: RMS Beauty.
1 Mar 2022

Is MAC makeup toxic? ›

Estée Lauder, MAC & Clinique Makeup Will Not Contain Toxic Chemical PFOA - Center for Environmental Health.

What is the best natural cream for face? ›

  • Biotique Bio Face Glow Advanced Brightning Fruit Cream,
  • Himalaya Natural Glow Kesar Face Cream,
  • Himalaya Oil-Free Radiance Gel Cream,
  • The Body Shop Drops Of Light Brightening Day Cream,
  • Forest Essentials Ayurvedic Eladi Day Cream SPF 30 (Face Cream),

Is Maybelline chemical free? ›

Please note that Maybelline is NOT a completely safe brand. It's lip balms are THE MOST TOXIC EVER. If you've any, throw them out.

Is BareMinerals natural? ›

Every bareMinerals formula contains only what's needed, and nothing else. The majority of our products are vegan, including all of our skincare, and many are free of gluten, synthetic fragrance and more. Did you know, our best-selling ORIGINAL Loose Mineral Foundation contains only 5 natural mineral ingredients?

What is the most natural looking makeup? ›

To create a natural makeup look, you want to choose a foundation with light to medium coverage, as a heavy foundation can almost erase your features. Liquid types generally have the most natural finish, and you can mix a drop of illuminator into them to create a fresh, dewy glow.

Is organic makeup better for your skin? ›

Many people believe passionately that natural, organic ingredients are better for the skin but the truth is this belief has no factual basis or scientific legitimacy. The surprising fact: There are lots of natural, organic ingredients that are bad for skin!

What are organic cosmetic products? ›

What Is Organic? Organic beauty products are made of plant-based ingredients that are grown without the use of fertilisers and pesticides.

Which beauty brand is the most popular? ›


Is Burts Bees a non toxic brand? ›

Burt's Bees, however, has been committed to using only clean, non-toxic ingredients long before it was trendy. The company was founded 25 years ago in Maine, by Burt Shavitz and Roxane Quimby. Originally, the brand focused on making candles out of leftover beeswax from Shavitz's honey business.

Is BareMinerals a clean beauty brand? ›

Every bareMinerals product is 100% free of parabens, phthalates, formaldehyde, chemical sunscreens, triclosan, triclocarban, propylene glycol, mineral oil, coal tar and microbeads, and we are ALWAYS cruelty-free. Skin-improving formulas with proven performance — that's CLEAN WITHOUT COMPROMISE.

Which makeup brand is best for skin? ›

Lakme is India's one of the best makeup brands because it addresses the needs of different skin tones and skin types ranging from dry to oily. With many presences across the world, Lakme is known for its natural makeup.

What makeup brands have forever chemicals? ›

A study found PFAS in more than half of cosmetics tested.

As noted by The Hill, brands included in the study were Clinique, CoverGirl, Estée Lauder, L'Oréal, Mac, Maybelline, and Nars.

Is Maybelline safe to use? ›

Please note that Maybelline is NOT a completely safe brand. It's lip balms are THE MOST TOXIC EVER. If you've any, throw them out.


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