How Long Should a Blog Post Be in 2022 (With Insider Tips) (2023)

How Long Should a Blog Post Be in 2022 (With Insider Tips) (1)

Creating a blog is a wonderful way to share your ideas and opinions with the world. But beyond being an outlet for creative expression, blog posts can also lead to substantial website traffic, social media shares and backlinks.

In order to reap the most benefits from your articles, they need to be well written at an optimized length. This leads us to the pressing question, "how long should a blog post be?"

At Wix, we've been in the business of blogging for over a decade and learned a lot of great lessons along the way, including the ideal blog post length. In this article, we'll "spill the tea" with our insider tips on how long your posts should be, the benefits of long-form content and how to execute writing a rock-solid longer piece.

How long should a blog post be

After in-depth industry research and analyzing our very own results from the Wix Blog, we’ve found that the ideal blog post length is between 1,500 - 2,500 words, with a sweet spot right at 2,450. When you stay within this average, your articles are more likely to rank higher on search engines, get more social media shares and backlinks.

However, while these numbers are a good place to start, there is no “one size fits all” solution as different topics require different depths of content. To fine-tune your article length, think of the reasons why you chose to start a blog in the first place and the type of blog you want to share.

Here is the general correlation between blog post word count and the kind of content it’s commonly used for:

  • Less than 300 words: Blog posts with less than 300 words are rarely ever recommended. If or when they are used, it is mostly for generating discussion with the goal of getting comments. This length is not good for SEO or social media shares.

  • 300 - 600 words: This average blog post length used to be considered “standard” in the past. Now, this window of words is too short for showing authority to rank on search engines as it won’t typically give you enough room to go deep on a topic.

  • 600 - 800 words: This range is most common in professional journalism and in newspaper articles. Also, product description and encyclopedia entries often fall in this word count window. These articles can begin to get you some shares and backlinks.

  • 1,300 - 1,700 words: Here you will often find “What is ...” blog posts. Once you enter this territory, you will see a lot more social media shares and more educational valuable content that gets backlinks. This word length is also commonly used by influencers that write promotional posts.

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  • 1,700 - 2,100 words: This is an ideal blog post length for “How to ...” articles. Additionally, here you will begin seeing good opportunities for lead conversion and organic traffic from search engines.

  • 2,300 - 2,500 words: Welcome to the golden blog post length as determined by search engines. A common blog post format seen here is listicles, as they tend to give a complete picture at length. These articles are typically thorough and educational, and therefore have a much higher chance of ranking on search engines.

When you write a post of this type, you will have the highest chance of getting valuable traffic to your website and convert visitors into leads. Here at Wix, our blogging team tries to stay in this sweet spot whenever possible. In fact, this article itself is 2,476 words.

Determining the ideal blog post length

As we just discussed, you should decide how long a blog post should be one article at a time. To help you make the best choice in each case, there are few questions to consider before you start typing:

What’s your blog topic and its expected comprehensiveness?

Depending on the blog topic idea you’re writing about, there are different depths of content expectations. A blog post about why you should go vegan might be different in average blog post length from a listicle of all the best hostels to stay around the world.

Who is the audience you’re writing for?

A best practice in writing the right length article is knowing your audience, focusing on the reader, and understanding their intent. Put yourself in their shoes and imagine exactly how much information they're expecting and hoping to get, you'll be better able to choose the right average blog post length of your article.

It’s important to consider whether the audience is amateur or advanced topic experts already. Their level of knowledge will allow you to know if you need to give a lot of extra background information before jumping in, how deeply into a topic you need to go and how many words it will take to do so.

Which goal are you looking to achieve?

Blog post’s goals can vary from ranking on search, getting social shares to driving sales. Once you know exactly what it is you’re hoping to get out of the piece, you can refer back to the blog length chart to match your goals to the average word count.

How long are the competing blog posts that are currently ranking?

There is no need to reinvent the wheel. Type in the most relevant keyword related to your topic into a search engine and reference currently ranking blog posts to see how in-depth they are.

Next, do a quick word average blog post length count for each of the articles. This will help you know what length of an article search engines have deemed appropriate for answering the subject you’re covering.

The 3 benefits of long-form blog posts

By now, we’ve determined that the closer your article is to 2,450 words, the better for your blog post’s performance. But why is longer-form content preferred? Don’t people get tired of reading so many words and then bounce, lowering your relevancy? Not necessarily. There are 3 main benefits of longer blog posts you should consider:

01. Longer blog posts lead to more time on page

40% of people stay longer on the page with long-form content. Naturally, the longer an article is, the more time it will take a person to read it or at least skim through the sections and headings. This extra time spent on your post can help send positive signals to search engines that your article is relevant and high quality, and therefore worthy to rank in a good position.

Additionally, if you’re monetizing your blog from serving ads or adding affiliate links, you get more opportunities to display your promotions, and hence greater chances to make a profit.

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02. More words equal more social shares and backlinks

It’s been proven that long-form content between 1,000 - 2000 words generates 77% more backlinks and 56% more social shares than content shorter than 1,000 words. This is great for boosting your authority as a writer, whether your guest posting or writing for your own blog.

One possible explanation for this is that people are most likely to find value in a longer post, thus being more likely to share such helpful content with their network or link to it as a source.

03. Long-form content drastically improves SEO

Search engines' missions are to organize the world’s information and make it universally accessible. They aim to show trustworthy, well-researched, reliable results to its billions of users. Therefore, writing a 300 word blog post is very unlikely to uncover a topic enough to rank. To improve your blog SEO performance, stick to longer-form content that can prove value and authority.

Remember, showing up for widely searched keywords can highly increase your traffic and result in more conversions and business opportunities for you. So even if writing those additional 700 words might feel like a hassle, it can pay off big time.

How to write long-from blog posts

We’d hate to send you off lost without knowing how to produce long-form blog content. This is why we’ve come up with 10 easy-to-follow tips on how to write blog posts that are longer, more detailed and most importantly - rank. Trust us, we follow all these steps in each blog post we write.

  1. Do all your research before you start

  2. Pick strategic keywords to use in your article

  3. Create a brief and detailed outline

  4. Clearly label headings and sections

  5. Use images to break up paragraphs

  6. Vary sentence structure

  7. Include bullet points and numbered lists

  8. Write readable text in active voice

  9. Keep paragraphs short and include transition words

  10. Add your original perspective

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01. Do all your research before you start

To prevent getting overwhelmed with writing a longer piece, it's best to do all your research beforehand. You should fully understand the topic, how competitors went about it, your goals and which audience the article is targeting.

As we mentioned before, read the top 10 blog posts that are currently ranking on search results. A bonus tip is to see what Google suggests in the “People also ask” section. These questions can give you more ideas of what you should be covering in your post.

02. Pick strategic keywords to use in your article

Each topic you choose to analyze or problem you wish to solve comes down to keywords and phrases. Keywords are what curious readers plug into search engines to arrive at articles, blog posts or even business websites.

Wondering how to do keyword research? With the help of blogging tools and keyword planners like Ahrefs, Google Keyword Planner or Semrush, you can strategically find high search volume keywords related to your post to include in your article.

It’s best practice to include the keyword in the blog post title, introduction, SEO description, and a few times throughout the article. Doing so will help search engines understand that your article closely correlates to the search phrase and will be more likely to rank your blog post.

How Long Should a Blog Post Be in 2022 (With Insider Tips) (3)

03. Create a brief and detailed outline

Putting together a brief helps prepare your outline, which helps you lay out your article. In this preparation phase, write bullet points on what each section of your post will cover, which of your other blog posts you might want to link to, and where you’ll place keywords. All of this makes it much easier to write the piece.

04. Clearly label headings and sections

We all know that we’re suckers for skim reading when we’re short on time. By writing headings that clearly define each section and break down sub-ideas with H2 and H3 headings, readers can skip around the article to the areas most valuable and relevant for them. Try to keep the headings between 3-10 words as a rule of thumb.

Good headings will help you keep readers on your site longer since they will be able to navigate the blog post better and find exactly what they need, as opposed to being overwhelmed and leaving your page. A pro tip is to include a table of contents at the top of your post, such as the one you can find at the beginning of this section, to introduce your main points.

05. Use images to break up paragraphs

There are two main benefits of using images in your blog posts. First, studies showed that bloggers who added ten-plus images to their blog post reported stronger results. Secondly, images are a wonderful way to break up longer text and not overwhelm or bore the reader. As they say, “a picture is worth a thousand words” and can therefore help you bring your points across. Lastly, don’t forget to add alt text to your images for both accessibility and image SEO purposes.

06. Vary sentence structure

Reading written content is a lot like listening to harmonic music. There should be rhythm and flow, with a change in beats from time to time. If you think of your sentences as music, try to alternate shorter and longer sentences to engage the reader and produce better quality writing.

07. Include bullet points and numbered lists

The first thing we’ll say is:

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  • Readers

  • Love

  • Bullet points

  • And lists

Longer articles need to be well organized, logical and easy to follow. Incorporating both bullet points and numbered lists into your post will be key to getting your points across clearly.

Like using headings to break down the overall blog post into shorter sections, include bullet points and numbered lists to expand on your ideas within sections. If you are outlining steps in a guide, listicles are especially helpful for explaining what to do in which order.

08. Write readable text in active voice

At the end of the day, the point of your writing is for people to get the information they need. In literature, there is a metric called readability score that ranges between 0 to 100, rating the years of education required to understand the content. The goal is to meet a reading score of 60 or higher on your blog posts so people with an average educational background and reading level can easily comprehend your writing.

Furthermore, when it comes to ranking on search engines, AI-powered bots crawl your site and blog posts to understand your content. When you write readable text in active voice (as opposed to passive voice), the bots can better digest and understand your ideas. If search engines can see how well-written your article is, they will be much more likely to rank it in a high position.

09. Keep paragraphs short and include transition words

Aim to keep your paragraphs to 100 words or less and only cover one idea per paragraph. People might get intimidated by long paragraphs and possibly skip them altogether.

Within these sections, include transition words when navigating between different points that are less related to one another. The goal is not to lose your readers and letting them know where your next thought is heading to.

Also, be aware that over 60% of searches are being done on a mobile device. On a smaller screen of a mobile device, paragraphs become more narrow and hence look longer. If you think a section is getting lengthy as you write it on your desktop, it will look even longer on a phone. So go ahead and don't be afraid to hit enter and break those ideas into multiple parts.

10. Add your original perspective

You should cover the topic’s main points, even if they’ve been penned already. However, you should also put your own spin on it. After all, people have come to your blog to learn from you. Share with the world your unique perspective and opinion on the subject. This originality is what people will appreciate and why they'll come back to read more.

By Lena Sernoff

Digital Marketing Expert and Writer

FAQs

What is a good length for a blog post? ›

According to a HubSpot study from 2021, the ideal blog post length for SEO should be 2,100-2,400 words. That's a lot longer than the 200- or 500-word blog posts most writers or webmasters think is ideal.

Is 500 words long enough for a blog post? ›

Blog posts could be successful at 400, or 350, or 300 words, but 500 became a good breaking point where the post was more likely to rank than not, and these were affordable enough to potentially work at volume.

Is 400 words enough for a blog post? ›

A post between 400-600 words is widely considered the "standard" length, and it's a good middle ground if you're looking to get more social shares and comments. While posts between 75-300 words can be a great tool for conveying company news or generating discussions, the truth is they're terrible for SEO.

Can a blog be successful in 2022? ›

Wrapping Up. It's that simple—it is still profitable to build a blog in 2022! If you pump out quality content, you can make serious money. Yeah, it's not as simple as it was ten years ago, but that doesn't mean you should give up on your dream of becoming a blogger.

How long should blog posts be in 2022? ›

After in-depth industry research and analyzing our very own results from the Wix Blog, we've found that the ideal blog post length is between 1,500 - 2,500 words, with a sweet spot right at 2,450.

What is the ideal word count for SEO in 2022? ›

The best blog length for SEO in 2022 is 1,760-2,400 Words.

According to numerous studies over the last ten years – Google's algorithm prefers more content when going head to head on shorter content posts–helping blog posts with over 1,000 words do better on average–and driving up the average significantly.

Is a 3000 word blog post too long? ›

In fact, 2,000 to 3,000 words is his perfect blog post length. Here's what Michael said to me in an email exchange about longer blog posts: I've found that optimal length seems to be in the 2,000 – 3,000 word range. We often say that people “don't have time” to read long posts.

Is a 1000 word blog is good? ›

That's why the most successful blog posts are 1,000 words or more, with an optimum length of 1,600 words per blog post. This length keeps reading time under six minutes on average. Your readers are 94% more likely to read your posts to the end when you keep it within that six-minute margin.

How long does it take to write a 1000 word blog post? ›

So, how much time is it? A beginner blogger can spend 5-6 hours creating a really good 1,000 words blog post. For an experienced blogger, a good 1,000 words blog post takes around a total of 4 hours to write. Spending an extra hour or two on your blog post, research, and collecting data may be a good idea.

How long should a 500 word blog take? ›

Some people can turn out a 500-word blog post in 30 minutes — and some people can't even do it in hours. It depends on the writer and how familiar they are with the topic. Freelance writers working in the industry can write a 500-word article in less than 1 hour.

How long does it take to write a 300 word blog? ›

Writing 300 words will take about 7.5 minutes for the average writer typing on a keyboard and 15 minutes for handwriting. However, if the content needs to include in-depth research, links, citations, or graphics such as for a blog article or high school essay, the length can grow to 1 hours.

How many words should a 3 minute blog be? ›

And since 74% of all blog posts are readable in 3 minutes or less, that means that three-quarters of all blog posts are less than 600 words. Some experts say a post should contain a minimum of 500 and even 1,000 words. But a word count of 500–600 words still considered to be a good blog post length.

How do I get my blog noticed 2022? ›

17 Ways to Get More Traffic to Your Blog In 2022
  1. Publish Long-Form Blog Posts.
  2. Write About Trending Topics.
  3. Use Long Blog Post Headlines.
  4. Comment on Related Blogs.
  5. Repurpose Content For Different Platforms.
  6. Promote New Content In Email Newsletters.
  7. Guest Blog On Legit Blogs In Your Niche.
  8. Optimize Your Blog Posts For SEO.
8 Nov 2021

How long until a blog is profitable? ›

According to recent research, it takes an average of 24 months to start making money with a blog. However, that is just the average. The statistics show that almost one third of bloggers start earning money from blogging within 6 months and are making a full-time income within 2 years of starting their blog.

How much do 2022 bloggers make? ›

On average, bloggers make around $45,000—with most bloggers earning somewhere between $38,440 to $51,906. However, there are a lot of variables that'll influence how much money you make blogging, so keep reading and I'll explain how to set the right expectations for your blog income.

What is the ideal content length? ›

About 12 percent of articles shared had between 1,000 and 2,000 words, and less than 2.7 percent contained more than 2,000 words. According to this information, the shorter your article is, the better. The average content length of the top 10 search results in Google is ~2,200 words.

How do you write a blog post fast in 2022? ›

How to write a good a blog post: 10 tips
  1. Carefully pick your topic.
  2. Start with research.
  3. Put yourself in your readers' shoes.
  4. Find the hidden story.
  5. Use simple language while writing.
  6. Read your blog post out loud.
  7. Credit your sources.
  8. Use a spell-checker.
27 Apr 2022

Is 4000 word blog post too long? ›

In general, however, a blog post should be between 500 and 1000 words. This length allows for enough detail to give readers valuable information without overwhelming them. Posts that are too short may leave readers wanting more, while those that are too long may lose their attention.

Is 500 words enough for SEO? ›

There is no overarching best word count for SEO. However, we recommend aiming for at least 1,000 words for standard blog posts, 2,000 for long-form content, and 300-500 for news posts or product pages.

How many keywords is too many for SEO? ›

How many keywords are too many? The ideal keyword density preferred by both readers and search engines is around two to five percent. Even in longer pieces, the best practice is not to exceed 20 uses per webpage.

How long should your blog be for SEO? ›

For SEO, the ideal blog post length should be 2,100-2,400 words, according to HubSpot data. We averaged the length of our 50 most-read blog posts in 2019, which yielded an average word count of 2,330. Individual blog post lengths ranged from 333 to 5,581 words, with a median length of 2,164 words.

How long does it take to write a 1500 word blog post? ›

Writing 1,500 words will take about 37.5 minutes for the average writer typing on a keyboard and 1.3 hours for handwriting. However, if the content needs to include in-depth research, links, citations, or graphics such as for a blog article or high school essay, the length can grow to 5 hours.

How many views does blogger need to get paid? ›

So if you want to make $50k USD per year from your blog, then you roughly need 500,000 page views per month. This is all without selling ebooks, using affiliate marketing or selling your time or expertise, they all increase revenue further.

How much does a 500 word blog post cost? ›

Average freelance writing fees for a 500-word article
LevelFee per wordFee per 500 words
Beginner$0.02 – $0.05$10 – $25
Interediate$0.06 – $0.14$30 – $70
Semi-intermediate$0.15 – $0.30$75 – $150
Experienced$0.31 – $0.50+$155 – $250+

What is the success rate of blogging? ›

An average of 30% of bloggers report success, while 38% is well above the benchmark.

How many times should a keyword be used in a blog? ›

A good rule of thumb is to focus on one or two long-tail keywords per blog post. While you can use more than one keyword in a single post, keep the focus of the post narrow enough to allow you to spend time optimizing for just one or two keywords.

How much does a 1500 word blog cost? ›

Project-based blog writing costs are a median of $150 for a 1,500 word project. The average is $175 for a 1,500 word project. When it comes to blog cost per word, this averages just over $0.1 per word. This is the standard blog writing rate for even a beginner to intermediate content writer.

Can I write 1000 words in 3 hours? ›

Writing 1,000 words will take about 25 minutes for the average writer typing on a keyboard and 50 minutes for handwriting. However, if the content needs to include in-depth research, links, citations, or graphics such as for a blog article or high school essay, the length can grow to 3.3 hours.

How long should it take to write a 2000 word blog post? ›

While the actual act of writing a blog post only takes me 1-2 hours for a 2,000-word post, when you add in the keyword research (which can be anywhere from 30 minutes to 2 hours), the formatting, metadata, and embedding (which can be another hour) and the media creation (which takes another hour or so when I do it ...

Can I write 1000 words in an hour? ›

The average writing speed by hand is around 20 words per minute. And the average for typing is usually double at 40 words per minute. Following this logic, it should take 25 minutes for the average person to type out 1000 words. And 50 minutes if writing by hand.

Is blogging once a week enough? ›

Most experts agree that blogging two to four times per week is the best way to see increased traction from your content. This equates to somewhere around eleven to sixteen posts a month, depending on how set you are on the actual times per week you post new content.

How much does a 1000 word blog post cost? ›

How much should I charge for a 1,000-word article? One thousand words is a typical length for a blog and are considered mid-length web content. For a 1,000-word article, a typical rate would be $200-$700, but it could range much lower or higher based on the factors mentioned above.

How long should it take to write an 800 word blog? ›

Writing 800 words will take about 20 minutes for the average writer typing on a keyboard and 40 minutes for handwriting. However, if the content needs to include in-depth research, links, citations, or graphics such as for a blog article or high school essay, the length can grow to 2.7 hours.

Is 300 words enough for an article? ›

We advise writing more than 300 words for regular posts or pages, while product descriptions should be over 200 words. Why is that? A higher word count helps Google better understand what your text is about. And, generally speaking, Google tends to rank longer articles higher.

How long does it take to write a 400 word blog? ›

Writing 400 words will take about 10 minutes for the average writer typing on a keyboard and 20 minutes for handwriting. However, if the content needs to include in-depth research, links, citations, or graphics such as for a blog article or high school essay, the length can grow to 1.3 hours.

Can I say 500 words in 3 minutes? ›

250 words is 1.67 minutes of speaking time. How minutes is 500 words? 500 words is 3.33 minutes of speaking time.

How long should a 500-word blog take? ›

Some people can turn out a 500-word blog post in 30 minutes — and some people can't even do it in hours. It depends on the writer and how familiar they are with the topic. Freelance writers working in the industry can write a 500-word article in less than 1 hour.

Is 1000 words enough for a blog post? ›

That's why the most successful blog posts are 1,000 words or more, with an optimum length of 1,600 words per blog post. This length keeps reading time under six minutes on average. Your readers are 94% more likely to read your posts to the end when you keep it within that six-minute margin.

How much does a 500-word blog post cost? ›

How much should I charge for a 500-word article? All things considered, 500 words is a fairly short article length, appropriate for a short newsletter article or personal profile. A typical rate for this would be $75-$200, but it could range much lower or higher depending on the factors mentioned above.

How long does it take to write a 1200 word blog post? ›

Writing 1200 words should take you approximately 3 and a half to 4 and a half hours. This length of an article can include key details, but you won't be able to expand too much unless the subject is straightforward.

How many times should I use my keyword in a blog post? ›

A good rule of thumb is to focus on one or two long-tail keywords per blog post. While you can use more than one keyword in a single post, keep the focus of the post narrow enough to allow you to spend time optimizing for just one or two keywords.

What is the minimum word count for a blog? ›

Technically, there is no official minimum for blog post length, though Yoast recommends at least 300 words. That said, HubSpot data suggests writing longer posts should be the rule rather than the exception for your blog.

How much should you pay someone to write a blog? ›

Blog writing rates vary widely depending on the writer's experience and the scope of work. Many freelance writers charge between $50 and $100 per post. However, you could pay up to $500 for an experienced, native English speaker to create a quality piece.

How much do bloggers make per 1k? ›

In most cases, the commission per click will range between $0.20 and $15. Also, a majority of niches fetch less than $3 a click to publishers.

How much do beginner bloggers make per post? ›

More Traffic = More Revenue

It's not unrealistic to make between $0.01 – $0.25 per page view in many blogging niches through display and affiliate ads. So if you get 1,000 pageviews a month (very very easy), you can make between $10-$25 per month, which will cover the cost of running the blog.

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